Thematically, the Hulk is an overwhelmingly masculine character. He’s the personification of the masculine urge to break your hand punching a hole in the wall because you don’t know how to otherwise process an insecurity. When a domestic abuser says that they “lost control” leading up to their violent outburst, they are channeling the Hulk. Any strong emotion pushes Bruce Banner into a destructive rage, a literal manifestation of the toxic pressures on men to limit their “weaker” emotions and only project strength. These are all quite blatant masculine tropes. Now, obviously the Hulk is “one of the good ones”, so his horrifying superpower is always ultimately directed at the villain. He becomes Lt. Col. Dave Grossman’s sheepdog, utilizing the viciousness of the wolves against them, all in the name of protecting the sheep. We all know mindless brutality is bad, but when it’s channeled in opposition to evil, then it becomes good! Don’t you feel safer knowing that the dude punching holes in the wall is the same dude with a gun protecting all of us from faceless terrorists?

Despite its palpable presence in the character, an exploration of gender within Hulk media has not yet developed. Maybe it has in the comics, and I would appreciate anyone sharing that with me if it has, but at least in the media I’ve consumed, I haven’t come across it. Despite the reticence to explore gender with the Hulk, however, Marvel and Disney+ decided to take it for a spin by adding a pronoun with She-Hulk: Attorney at Law.

With the Hulk being so obviously masculine, it was always going to be a struggle using Hulk-ism to analyze gender through a female lens. The writers at She-Hulk seemed like they were trying to take radical feminism into the corporate mainstream, but ended up espousing the backwards ideology of Caitlyn Jenner: the hardest part of being a woman is figuring out what to wear. The show makes multiple references to some of the struggles of women, but these only exist for the main characters to role their eyes, and are never really confronted. Toxicity presents itself passively as an immutable constant from which to derive superpowers, not as a social ill to be addressed. The show tells us (literally verbatim) that it exists on the fringes of the reluctant superhero trope, that She-Hulk isn’t there to mindlessly smash a villain in an epic CGI battle (perhaps because rage is associated with a different pronoun). Unfortunately, that leaves us with not-so-scintillating conflicts like: needing a new outfit, dating in your 30s, and being a reluctant bridesmaid – tropes reminiscent of those romantic comedies about women trying to have it all, but then realizing they still need a man to feel complete.

In addition to failing at feminism, it also fails at portraying masculinity. Each new episode seems to have a new skeezy dude, and even “some of the good ones” turn out to be manipulative by the end. These aren’t traditional villains that want to take over the world, but guys who mansplain, that are lecherous to the point of absurdity, men who are unable to commit, predatory strangers, etc. She-Hulk is not the first piece of media to have poorly developed, one-dimensional characters, but it’s the equivalent of having a menstruating woman president firing off nuclear missiles because of her PMS. It doesn’t matter how many positive representations exist alongside of it, it’s still a pointed insult. Just because there is some reality depicted by the skeezy male behaviour doesn’t mean an extreme caricature is the appropriate method of representation. And thanks to the show’s shallow feminism, these caricatures are not seen in any systemic context, so the conflict becomes with the men themselves, with men and male behaviours, rather than with the patriarchy that spawned them.

The weird thing is, the show writers knew it was going to be bad. The main “villain” of the show is a gaggle of internet trolls talking shit about She-Hulk and her gender, a meta attempt to preempt its own criticism. Rather than trying to write a better show, they absolve themselves by pointing to bad faith actors and saying that if you think we’re failing at feminism, you’re just like them. She-Hulk takes an adversarial tone not just within its feminism against its male characters, but against its viewers as well. They wrote the show as a lecture to berate the people watching it without making it good enough that this meta-antagonism would be tolerable.

Television shows have the ability to discuss gender, even toxic masculinity, without provoking massive online hate. Consider Ted Lasso and the fall of Nate the Great in season two. Season one has Nate learn that strength comes paired with dominance as he is bullied and belittled by the male players, and is rescued by the strength and dominance of another man. In season two, as he becomes more and more recognized, he seeks that dominance in a confused attempt to impress both Ted and his father. His attempts at dominance are not rejected by his well-meaning friends, but are accepted in a way that infuriates him further. He wants to be the big tough guy who succeeds in crushing his enemies because that’s how he learned to be a man from season one – acceptance is not a part of the masculinity he learned. Nate betrays his friends by joining another team, and we at home are heartbroken because we can’t help but see the problems in his behaviour – they have been spelled out so beautifully within the show itself. Toxic masculinity is explored in an illustrative systemic context, is shown why it is toxic, and why it might be appealing to someone engulfed within it. All without backlash from internet trolls.

How could She-Hulk have been better at exploring gender? There are a few ways. It could have picked a toxic masculine trope and committed to it, perhaps with a single villain who gets a chance at character development like with Ted Lasso. But with Hulk-ism so associated with anger, I think the show should have dedicated itself to what anger looks like for women.

When She-Hulk finally loses it, she punches a television and holds a guy up by his shirt. This is enough to cause everyone in the world to freak out and put her in monster jail. In a show that relies so heavily on shallow themes, I was surprised when they didn’t compare this incredibly mild outburst to what literally every male superhero has ever done without any social consequences. In theory, the show could have led with that, and then taken the time to explore why female anger is tamped out in a society that expects them to be meek and demure. This would have been a better show, though I still would likely have had some criticism that a feminism that aims to show that women can be uncontrollable rage monsters too isn’t really the greatest message either.

I think its best bet would have been to explore anger in a way that didn’t relate itself to rage. As the show highlights, women have much to be angry about, but rampant destruction isn’t the solution to address it. Oddly enough, the show itself is a perfect metaphor for this as it attempts to bludgeon its viewers into its ideology and receives zero converts. She-Hulk was never a rage monster, and there can be value in that. A woman’s anger can manifest itself in something as simple as refusing to change seats on a bus. Jen Walters tells her cousin that women are much better at regulating their emotions because they endure more social trauma, which is false because this ultimately leads to higher rates of depression in women (the opposite of well-regulated emotion) than in men. In reality, anger is a much healthier reaction to injustice than the passive acquiescence depicted in the show. Anger is actually the solution to the problem; it is not to be repressed nor dismissed. She-Hulk could have embraced this constructive use of anger if it really wanted to depict a feminism worthy of its pronoun.

But it didn’t, and I expect Disney to produce a refined piece of critical feminism around the same time they make a show about intimate partner violence and the relationship between Bruce Banner and Betty Ross.